Transformation of the marketing strategy


It is imperative for the company wishing to operate a digital transformation of its business, well define its digitization strategy, and its strategy on the internet. First and foremost, one must know and determine the targets. This involves defining one or more personas profiles. It follows that the company will adapt all its communication around ideal customers.

Take a model on 'Pure Players'
On this domain, the path is necessarily dictated by the 'Pure Players'. Pure Players are companies that only exist on the internet. The reference to the eyes of the targets and often what they have known at one of the GAFA (Google, Apple, Facebook and Amazon). It is obvious that consumers have been educated by the 'Pure Players', Startup and GAFA and they who set the pace in terms of standards and digitalization. Examples are plethora. In the case of music, it was a time to listen to new albums, we had to go to the record store and buy the albums. Today, we can listen to one song without having to buy it.
Social selling
We understand that one of the conditions for a successful digital transformation is necessarily communication and digital marketing. That is to say an implementation of internet marketing and social networks; one of whose main goals is the creation of visibility by its targets on the internet in order to create traffic and thus the generation of leads. Social networks have become key steps in marketing strategies.
Inbound marketing
The principle is to attract leads to its media in order to convert them into customers. And to do so, we must develop content marketing. This is to create educational content.
Search Engine Marketing (SEM)
These are all techniques to make content even more popular and reach more people in the search engines. In SEM, there are two major families SEO (Search Engine Optimization) and SEA (Search Engine Advertising).
Mobile Marketing
It is an element that is becoming more and more important. It can display advertising campaigns, strengthen a brand, create traffic.
Having a mobile-friendly site or developing an app is no longer options but become real needs.
Technological transformation
Digital transformation necessarily involves a technological transformation. But the mere fact of being present on social networks or having integrated, for example, Customer Relationship Management software in the company is not enough to think that its digital transformation is successful.
The lack of "technical know-how" as well as the lack of knowledge of the benefits that digital transformation can bring can be a drag.
Digital marketing is one of the levers of digital and enterprise transformation. From this point represents a natural and original base of the digital transformation. The web marketing strategies are already fully affected by this transformation. This is normal, since digital marketing puts the customer at the center of the strategy, due to the interactivity. It is common today to find digital tools such as:

CRM software: These tools are important because they allow launching campaigns of emailing, SMS with a high rate of automation and especially of indicators (KPI) allowing a finer analysis of the results, returns on investment (ROI). Email marketing is grouped in the field of online advertising. Companies use it for relational, transactional, sponsorship and prospecting purposes.
Sites in the form of CMS (Content Management System) that allow creating professional websites that can respect the SEO rules enacted by search engines. The goal is to position themselves on one of the top 5 places of the search results of these engines. In fact, the top 5 places alone account for more than 70% of total visits. The company must ensure that its website is optimized for SEO or SEO. The optimization of websites includes the adaptability of the latter to different screens (tablet and smartphone) through the 'responsive' function. Note that since 2016, the display of sites is more important on mobile screens than on desktop screens. Another important point is the respect of Meta tags sites. For more info and get services please click here: Digital Marketing Agency in Lahore
Digital Marketing Agency in Lahore




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