Digital transformation of companies

What are the 5 levers for the successful digital transformation of companies? Why is the digital transformation of companies important?
Digital transformation is present at all levels of the economy. In France it is present first among consumers, it is even where the digital transformation has been most successful. Then, in the companies the first concerned fields are the technologies with the development of the digital marketing. But the only being present on social networks is not enough, it is also necessary to integrate a modification of the business models and the internal vision of the company.
The gap between pure gamers and traditional companies can be very expensive for them. It is urgent for them not to let the gap widen.

Digital transformation of the business model

Challenges of digital transformation
There is a real challenge for the company to operate and succeed in its digital transformation. "
They do not really encourage you to consume more. But Social Media is an incredible source of consumer insights and feedback from a critical cohort, helping to improve its strategy.
The brakes on digital transformation
One of the obstacles to digital transformation is that economic models are disruptive and therefore non-evolving. Indeed, the digital transformation can push the company to deeply modify its activity, or even change it. The history and culture of the company are sometimes locks that make digital transformation difficult. The reflection must therefore cover all the elements that make up the company. In particular, what it sells, its distribution channels, suppliers, production, targets, organization, etc. We can understand that these are important brakes. But if these turns are not taken or if they are poorly negotiated, they can be problematic for the company. It's actually more than just digitizing existing processes,
Transformation of the internal vision of the company

Digital transformation: the human factor
The companies concerned are, of course, those built on an old model. For us, they must call for a renewal of their vision of the market and their future. This has a direct impact on the internal vision of the company and the staff. The digital transformation necessarily passes by their convergence to a common vision of the digital transformation. It will have to go through a human transformation. In contrast, people from the generation of 'Digital Natives' or also called Millennial do not have to convince.

Whatever the activity, the staff must adapt to digitization. In 2017, 27% of French employees consider that mastering digital tools represents a blockage for their jobs and their working conditions. Managers must rely on their human resources to ensure and succeed in a digital transformation of the company. Staff must become an important player in this transformation. It is clear that we must anticipate future needs, take into account the requirements of digital transformation. In fact, training becomes an important issue for the digital life of companies.
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