Digital Marketing Technique For SEO

As everyone knows, SEO is today an indispensable step to the success of web companies. The only goal is to increase your traffic, so your customers can easily find you on the search engines. It is therefore obvious that the box referencing must in no case be ignored ... unless, of course, to want to wipe a boring failure. That's not the goal ... is it? The classic techniques of SEO have been applied for a long time and each novelty is, in general, effectively mastered by the specialized agencies. In general, it is also to them that companies turn to benefit from further expertise. But, in this article, we will especially focus on the latest SEO trends that, by their novelties, could quickly become a crutch essential to the rise of your SEO. And beware of conventional wisdom on SEO that could push you to make mistakes. 1) Bet on long-running keywords! The keywords, you have all heard about it in the field of SEO! But it is not enough to integrate keywords individually, eve...

It must be said: most entrepreneurs are selfish about outbound links. Indeed, they always say that they are not advantageous and they help to let the already hard-won customers slip away. However, the use of outgoing links has several advantages. Whenever you create an outbound link to another site, you render service to its owner. You give him a backlink that will help him for his SEO. But life teaches us that when you do something good for a person, they often feel obliged to give you the lift. You see a little link? It's the same thing that happens with SEO. However, you will need to make sure that person is aware that you have given him a link by sending him an email or a tweet. As a result, you're likely to share your article on Twitter or Facebook without even asking. Moreover, when you give a link to a website, it's probably because it's interesting. Increasing your credibility on social networks will also allow your site to have more credibility. T...

In recent years, Google has made profound changes to its algorithms. Which has changed in a radical way SEO? However, it must be said that this is an essential technique to boost its presence on the web. Indeed, it is useless to have a website if it is not visible on the various search engines. How to improve your SEO for 2018? This is the main question that entrepreneurs have been trying to answer for some time. Here are the best tips to follow. First, respect the fundamentals To succeed in your SEO strategy, you must first respect the fundamental principles that will allow you to obtain a better positioning. First of all, it is necessary to focus on Internet users at the expense of search engines. They are your customers and not Google. This is easily understandable: there is no point in getting traffic to your website if your visitors do not turn into customers. To achieve this, it is important to provide the user with quality information that he can easily share...

What are the 5 levers for the successful digital transformation of companies? Why is the digital transformation of companies important? Digital transformation is present at all levels of the economy. In France it is present first among consumers, it is even where the digital transformation has been most successful. Then, in the companies the first concerned fields are the technologies with the development of the digital marketing. But the only being present on social networks is not enough, it is also necessary to integrate a modification of the business models and the internal vision of the company. The gap between pure gamers and traditional companies can be very expensive for them. It is urgent for them not to let the gap widen. Digital transformation of the business model Challenges of digital transformation There is a real challenge for the company to operate and succeed in its digital transformation. " They do not really encourage you to consume more. Bu...

It is imperative for the company wishing to operate a digital transformation of its business, well define its digitization strategy, and its strategy on the internet. First and foremost, one must know and determine the targets. This involves defining one or more personas profiles. It follows that the company will adapt all its communication around ideal customers. Take a model on 'Pure Players' On this domain, the path is necessarily dictated by the 'Pure Players'. Pure Players are companies that only exist on the internet. The reference to the eyes of the targets and often what they have known at one of the GAFA (Google, Apple, Facebook and Amazon). It is obvious that consumers have been educated by the 'Pure Players', Startup and GAFA and they who set the pace in terms of standards and digitalization. Examples are plethora. In the case of music, it was a time to listen to new albums, we had to go to the record store and buy the albums. Today, we can ...